Concert for Komodo National Park

August 2, 2011 No Comments » – Hollywood might have made the legendary film of Jurassic Park, however the real park of “Jurassic” with the real dinosaurs thereof can be found in Indonesia, particularly in Komodo National Park (KNP) in West Manggarai regency, East Nusa Tenggara province.

Sustyo Iryono, the Chairman of Komodo National Park, explained briefly to Marketeers on KNP, “We have 50 national parks, yet the champion of these parks is Komodo National Park. It succeeded to impress UNESCO and achieved an appreciation. Additionally, KNP is the centre for corals; therefore Komodo National Park is worth considered as The Real Wonder of The World. In 2010, out of 50,000 visitors, 95% of which are foreign tourists and the other 5% are domestics. Thank God in this year of 2011, there is a 100% increasing in tourist visits. Up to these days, KNP has almost 3000 Komodo populations.

In order to promote Komodo to the world, Marketeers and the Ministry of Culture and Tourism had held a free concert for the world, namely Concert for Komodo (30/7) at Kuta Beach, Bali. “Why did we hold this concert at first hand? It has the purpose to remind us that we have one of the precious treasures, Komodo. And it’s important for us to keep protecting and campaigning this treasure to the world, ” said Sapta Nirwandar, the Directorate General of Marketing in the Ministry of Culture and Tourism, in the press conference before the concert.

In line with Sapta Nirwandar, Hermawan Kartajaya , the Founder and CEO of MarkPlus, Inc., told Marketeers, “Friends of Komodo; United We Stand for Indonesia. We want to show that Komodo is in fact The Real Wonder of The World. We have to be united and walk hand in hand for Komodo National Park. The question is why did we hold this concert in Kuta, Bali? As Bali is the ‘showroom’ for Indonesian tourism – Kuta, as a matter of fact, is the meeting point of the tourists, both international and local – we can bring Komodo to the world. Moreover, we have spread thousands od personal invitations to all crowded spots in Bali for the concert.

This concert was at the same time confirmed Bali as ‘The Hub to Komodo’ and to gain public participation internationally to be concerned on the preservation of Komodo and its programs. “By the time I announced this Concert for Komodo through Facebook, many of my Flores friends asked me why this wasn’t held in Komodo Island. Then I answered, in Komodo Island, the sound system and other stuffs that we need would have been a bit intricate. On the other hand, we prefer Bali since everyone goes to Bali and it is known internationally already. All in all, we have to acquiesce Bali as the place for us to talk about komodo, as more people will hear us there, ” said Ivan Nestorman, a musician from West Manggarai, with spirit.

Furthermore, “Concert for Komodo was the premiere and the only concert in the world that was especially made for Komodo,” said Taufik, the Chief Executive of Marketeers at the press conference.

The Concert for Komodo, held by Marketeers, was supported by KompasTV, raising the ethnic music and traditional dances from East Nusa Tenggara brought by Dwiki Dharmawan & World Peace Ensemble, Ivan Nestorman, Dira Sugandi, Sandhy Sondoro, Marcell, Angelica Martha Pieter and other Friends of Komodo.

Along with the concert, an NGO from Swiss operating in Flores to help its tourism industry, namely Swiss Contact, presented a tour package to Komodo Island, Flores and East Nusa Tenggara and launched its popular books of “Flores: A Glimpse of the People & Culture” and “Flores: Diving around Komodo.”

Bali (30/7), the sunset that afternoon was indeed exotic. The fire dance and the DJ as the opening act gained a warm greeting from the tourists around the site. People were coming from all over the corners of Bali and blending in the Concert for Komodo: shaking, dancing, singing, cheering and enjoying the concert of Komodo National Park.

A musician of Flores, Ivan Nestorman, was the first musician who performed at the Concert for Komodo. This ‘rasta-haired’ musician was shaking the audience off with his reggae songs. When he sang out Bob Marley’s “No Woman, No Cry” with his typical East Nusa Tenggara, all the audience soaked in the rhyme. Ivan also brought the traditional songs from East Nusa Tenggara, such as Benggong, Kakor Lalong, paired by Flores traditional dances, Ja’I and Tea Eku.

Dira Sugandi also took part in shaking the audience off in this concert by singing the song titled “The Real Wonder of The World” which was composed and arranged by Ivan Nestorman. Her voice was just bewitching everyone in the concert.

Besides, Angel Pieter’s voice accompanied by the thundering dancing waves fascinated the audience. The lightning irradiated the shore and at once, Flores has moved to Kuta Beach, Bali. Amazing!

At the beginning of the concert, all committee and supporters were a bit worried by the target of 1500 audience, nevertheless, it was all unpredictable that there were over 3000 audience came to the concert, both international and domestic tourists who were having their holidays in Bali. This concert was attended by international media that have their basis in Bali, namely L’Ultimo Paradiso, What’s Up? Bali, Tropical Life, Island Guide, City Mag, Mix media, What’s in Bali, TransNusa Inflight Magazine, Bali Style, Shop Till U Drop, Let’s Eat Magazine, Bali Today Show, Api Magazine. And, the national media such as Marketeers Magazine, Kompas, Jakarta Post, National Geographic Traveler,, and etc.

The concert was ended in joyfulness by the prizes of Komodo: The Real Wonder of The World given to ten winners. They were asked to answer the questions regarding Komodo National Park and as the prize, they were given a free trip package to explore KNP. Ten audiences who succeeded getting the prizes consist of 5 international tourists and 5 domestic tourists. They were all looked very excited since apparently, all of them had never been to Komodo National Park. Super!

The pictures taking from the Ministry of Culture and Tourism, Marketeers, media partners, musicians, dancers and friends of Komodo for the documentation closed the Concert for Komodo beautifully.

This successfully-held concert was supported by the strategy of both online and offline promotion. The offline activities were done through guerrilla with the distribution of personal invitation, flyer, poster, banners, billboards, etc. The guerrilla includes putting several teams to distribute the personal invitations at some strategic points like airport, café, bars, restaurants, mini markets, clubs at the area around Kuta, Legian, Seminyak, Petitenget, Sanur, Nusadua, Jimbaran, Uluwatu and Ubud. Ngurah Rai Airport as the arrival gate of international and domestic tourists was the first point where several teams had been ready to distribute the personal invitations.

The uniqueness of these activities was that they didn’t pick up the tourists, but they were promoting the Concert for Komodo to the tourists who just stepped on their feet in Bali. By lifting up the billboard of “Concert for Komodo, Kuta Beach, Bali, July 30 2011, 18.00 onwards”, it attracted the tourists who just arrived. Here the promotional board was used as the information tool to pick up the Friends of Komodo who just arrived to attend the concert.

The other uniqueness of this guerrilla strategy was the personal-to-personal way of invitation distribution in every crowded spots. At once, this strategy was used to give a free consultation and detailed information for the tourists who wanted to know more and/or might want to spend their holiday in KNP.

 “Wow, thank you for your information. We would love to do diving at Crystal Rock, Komodo National Park,” said the family of Ken Schwartz from Denmark who was very interested to dive at Komodo Marine Park.

Similar to Ken Schwartz, Luis Joan of France told Marketeers with spirit, “Yes, we do know Komodo National Park. In France Komodo dragon is pretty popular. We’d like to have diving and sunbathing at Pink Beach.”

There are many mesmerizing natural beauty that we will find in KNP. Protecting and preserving komodo means that we protect and preserve our own nation, considering Komodo is the ultimate treasure of ancient reptile in the world. This concert was not merely promoting KNP, but also assisting the economic life of the people in East Nusa Tenggara. By developing the tourism industry, the economic wheel of a wider society may run better. United we stand for our Indonesia!

How to Get There:

Overland: Visitors can do the trip of Bali – Mataram (Lombok Island) – Bima – Sape (Sumbawa Island), and then continue the trip by daily ferry to Labuan Bajo. From Labuan Bajo, the visitors may visit the KNP by boat or speedboat.

By Air: Visitors may use the daily flight from Bali (Denpasar) to Labuan Bajo. From Labuan Bajo, visitors may go to Komodo National Park by boat or speedboat.

Liveaboard: Visitors may do liveaboard by using the liveaboard operator from Bali or Lombok by tracking the islands in West Nusa Tenggara, namely Sumbawa, Moyo Island, Gili Keramat, Satonda, Gila Laba Komodo Island, Padar Island, Rinca Island and etc until the ship berth at Labuan Bajo. For divers, we recommend the liveaboard directly to KNP.

Happy Green Travels!

Let’s explore Komodo National Park: The Real Wonder of The World. Celebrating the Last Great Authentic Creature in the Universe.

Follow us on Twitter @TheRealWonderID & Like us on Facebook

Related Posts